Page CTR

The page clickthrough rate (CTR) is the number of ad clicks divided by the number of page views.

Page CTR = Clicks / Page views

For example, if you received 2 clicks for 250 page views, your ad unit CTR would be .8%. (2/250=.8%)

Query CTR

The query clickthrough rate (CTR) is the number of ad clicks divided by the number of queries reported.

Query CTR = Clicks / Queries

For example, if you received 7 clicks out of 1000 queries, your query CTR would be .7%.

Query RPM

Query revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of queries reported, then multiplying by 1000.

Query RPM = (Estimated earnings / Number of queries) * 1000

For example, if you earned an estimated $60 from 15,000 queries, your query RPM would equal ($60 / 15,000) * 1000, or $4.00.

Revenue per thousand impressions (RPM)

Revenue per 1000 impressions (RPM) represents the estimated earnings you'd accrue for every 1000 impressions you receive.

RPM doesn't represent how much you have actually earned; rather, it's calculated by dividing your estimated earnings by the number of page views, impressions, or queries you received, then multiplying by 1000.

Formula:
RPM = (Estimated earnings / Number of page views) * 1000

For example:

If you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00.
If you earned an estimated $180 from 45,000 ad impressions, your ad RPM would equal ($180 / 45,000) * 1000, or $4.00.
RPM is a commonly used number in advertising programs, and you may find it helpful for comparing revenue across different channels.

Page RPM

Page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.

Page RPM = (Estimated earnings / Number of page views) * 1000

For example, if you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00.

IF YOU WORK IS STOLEN AND IS REPOSTED ON OTHER SITES:

#1 - Complain to Google Adsense's abuse department with a DMCA complaint form @ https://www.google.com/adsense/suppo...dmca_complaint . Why do this? You will be able to shut down abuser's Adsense account effectively killing his revenue stream.
#2 - Complain to Google search's abuse department with a DMCA letter/fax @ http://www.google.com/dmca.html . This is even better than complaining to AdSense, though a bit harder to do since only a fax / mail letter is accepted. But then the abuser gets a PENALTY in google search, either delisting his site or putting it in supplementary results.

Google Adsense spoof

I'm sure you have noticed a lot of sites where the owner claims to be earning several thousands dollar each day through Google AdSense. His proof? A simple screenshot.

Enter your amount in dollar and create your own proof to show your friends that you are a true AdSense-millionaire.

http://googleadsensegenerator.com/